A new social networking platform ‘hello’, set up by the founder of the once-popular Social Media website Orkut, has announced its entry into the Indian market amid the controversy surrounding Cambridge Analytica user data breach at Facebook.
“Hello” has been set up by Orkut Buyukkokten, who was the founder of Orkut that once was a leading social networking site in India and Brazil. Interestingly, Orkut shut down its services in 2014, having lost its sheen to rivals like Facebook and this news comes on the heels of Facebook’s tough time in India, as it is dealing with some privacy and data breach investigations for the past months.
“If you look at social media today, it has isolated people instead of bringing them closer. It has become more about broadcasting than sharing. We need a fresh start. Hello is built around interest-based communities where users with same interests can connect, leading to true connections,” Buyukkokten said.
He added that with hello, the aim is to create positive, meaningful, authentic connections and sustained social engagement.
“We started in Brazil in July 2016… About 35,000 users were a part of our beta testing in the Indian market. Orkut was huge in India and I’m delighted to say hello to India once again,” he said.
The hello app is available for download from App Store and Google Play.
— hello network (@thehellonetwork) April 11, 2018
Social networking giant Facebook, which has over 20 crore users in India, had admitted that nearly 5.62 lakh people in the country were “potentially affected” by its global data breach involving Cambridge Analytica.
The data mining firm has been accused of harvesting personal information of over millions of Facebook users illegally to influence polls in several countries.
Asked about the monetization/Revenue model, Orkut Buyukkokten said the company “does not have to sell user data to get revenues”.
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