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TikTok now launches local Internet safety initiative in India

TikTok is owned by Chinese technology company Bytedance

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TikTok has also launched an in-app secure quiz in English and Hindi, to help the user understand safety better and equip them with online safety tips.

Social networking app is TikTok on Tuesday launched a local safety, #SafeHumSafeInternet, an India exact campaign as part of TikTok’s world initiative to increase awareness about Internet safety in India. The company also tied up by the Cyber Peace Foundation to launch educational poster on online safety, to be spread in schools and colleges nationwide.

TikTok user in India can contribute to the #SafeHumSafeInternet online challenge by applying on their online platform the customized stickers designed to give confidence the acceptance of positive online habits. TikTok has also launched an app security quiz in English and Hindi language, to help users appreciate safety better and equip them with online safety tips.

 

The latest steps by TikTok app come in the wake of draft social media rules planned by the government, which specify that ‘intermediary’ social media companies in India with more than 5 million users in the country require to set up a local office and have a senior executive in the country.

The policy also asks these apps to extreme content on their platforms by deploying automatic tools for proactively identifying and disabling public access to illegal information or content.

TikTok application, an event in New Delhi, which marked the launch of the plan, revealed that it has moderations teams in the national capital of India and Mumbai to inspect the content being uploaded on the platform. A per company, in India, the moderation team covers main Indian languages, include Hindi, Tamil, Telugu, Bengali, Gujarati and more.

The company has a temperance team in 19 other countries, which now covers 36 Indian languages, which the company claim is a rise of 400 percent in conditions of language support from a year ahead. The company did not reveal the size of its moderation team in India but said it is on a watch out for grievance officer in the country.

TikTok is owned by Chinese technology company Bytedance, which owns more than a few similar apps in the country–Helo, Vigo Video. All the apps have seen big traction in India lately. According to information from New York-based Analytics Company like Web, TikTok’s Android version had 17.11 million daily active users (DAUs) in India in November 2018.

Helo, which was wholly launched in India in June, claims to have 25 million monthly active users in the country. Its small video-sharing app Vigo Video is also popular at this time and its Android app clock 6.42 million DAUs in India in November, according to the same Website.

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